目标:用一套“可复制的提示词 + 可直接用的示例图”,快速做出春节活动的宣发素材(头像、海报、祝福卡、九宫格、场景叙事图)。
说明:本文示例图为“风格示意”,你可以用同款提示词在 ComfyUI / Z-Image 中跑出更贴合你品牌的版本。
目录
场景类型 | 案例 | |
01 | 主视觉 KV | 剪纸「福」窗花 KV |
02 | 复古国潮 | 年画:抱鲤鱼(年年有余) |
03 | 赛博春节 | 赛博舞狮(雨夜霓虹) |
04 | 情绪叙事 | 除夕团圆:年夜饭举杯 |
05 | 氛围场景 | 庙会/灯会:灯笼长街 |
06 | 转化物料 | 迎财神:红金静物海报 |
07 | 情感共鸣 | 雪夜返乡:站台与行李 |
08 | 祝福模板 | 极简祝福卡(留白版式) |
09 | 头像资产 | 国潮瓷感头像(可裁切) |
10 | 社交裂变 | 朋友圈九宫格(统一风格) |
11 | 年味细节 | 贴春联:手作瞬间 |
12 | 城市庆典 | 烟花夜景:河面倒影 |
13 | 红包封面 | 金箔瑞兽红包封面模板 |
14 | 内容种草 | 包饺子:过程感生活流 |
15 | 元宵高潮 | 元宵花灯:水面莲花灯 |
16 | 终极 KV | 活动主视觉(大留白) |
生成参数(建议)
项目 | 配置建议 |
模型 | Z-Image |
尺寸 | KV/横版:1536×1024;竖版:1024×1536;方图:1024×1024 |
风格控制 | 明确“材质/时代/镜头/光线/氛围”,并加上“no watermark, no text” |
一致性 | 九宫格/系列图:固定调色(红金 + 米白)、固定纹理(宣纸/丝绸)、固定元素库(灯笼/梅花/祥云) |
01 剪纸「福」窗花 KV
分类:主视觉 KV | 尺寸:1024×1024
Prompt
Chinese New Year papercut window decoration poster. A circular red paper-cut design with visible paper fibers and crisp cutout edges. Centered seal-style "Fu" symbol (stylized, no readable modern text). Surrounding elements: lanterns, auspicious clouds, plum blossoms, subtle gold dust. Beige rice-paper background with clean margins, high-end festive mood. Soft shadow from cutouts, minimal, elegant. No watermark, no extra text.宣发要点:
- 品牌主色:红 + 金最稳,搭配宣纸底能显“高级年味”。
- 可叠文案:外圈元素丰富、中心聚焦,适合后期加活动标题与时间。
02 年画:抱鲤鱼(年年有余)
分类:复古国潮 | 尺寸:1024×1536
Prompt
Vintage Chinese New Year woodblock nianhua print style. A cheerful child holding a large golden carp (nian nian you yu). Saturated but pleasant colors, slight misregistration, paper aging, ink texture, distressed edges. Background with peonies, firecrackers, auspicious ornaments, ingots. Traditional composition, lively and festive. No watermark, no modern readable text.宣发要点:
- 文化符号强:一张图就能讲清“春节/祝福/年俗”。
- 适配话题:#年画 #年味 #国潮 #年年有余。
03 赛博舞狮(雨夜霓虹)
分类:赛博春节 | 尺寸:1536×1024
Prompt
Cyberpunk Chinese lion dance in a rainy neon street at night. Wet pavement reflections, light fog, fireworks bokeh. The lion head keeps traditional silhouette but with subtle LED strips and metallic texture. Blue-purple ambience with red-gold accents. Cinematic, ultra-detailed, photoreal illustration. No watermark, no readable signage text.宣发要点:
- 拉新爆点:传统元素 + 赛博反差,适合社媒转发。
- 品牌适配:科技类产品/AI 工具很吃这套“未来春节”。
04 除夕团圆:年夜饭举杯
分类:情绪叙事 | 尺寸:1536×1024
Prompt
Documentary-style Chinese New Year's Eve reunion dinner. Warm tungsten indoor light, round table full of dumplings, fish, nian gao. Hands raising cups, gentle steam in the air, film grain, shallow depth of field. Only hands and silhouettes, no clear faces. Cozy, heartfelt, realistic. No watermark, no text.宣发要点:
- 情绪共鸣:团圆是春节最大公约数,适合做活动“情感主线”。
- 避免脸部:只拍手与半身剪影,内容更通用、更安全。
05 庙会/灯会:灯笼长街
分类:氛围场景 | 尺寸:1536×1024
Prompt
Chinese New Year temple fair night market street, packed red lanterns overhead, warm light vs cold blue night. Stalls with candied hawthorn, crafts, New Year goods. Light mist, smoke, wet ground reflections. People mostly as silhouettes/back view, cinematic photo realism, high detail. No watermark, no readable text.宣发要点:
- 氛围拉满:适合做“活动进行中”的日更素材。
- 内容延展:可以拆成系列:摊位特写、灯笼特写、烟火特写。
06 迎财神:红金静物海报
分类:转化物料 | 尺寸:1024×1024
Prompt
Luxury Chinese New Year still-life commercial poster. Golden ingots and coins on deep red silk cloth, subtle gold dust in the air, studio lighting with warm highlights and soft shadows. Elegant empty space for copy. Premium, realistic materials. No watermark, no readable text.宣发要点:
- 最适合加文案:留白 + 质感静物,是高转化海报常用结构。
- 可做系列:换元素即可(红包/对联/礼盒/福袋)。
07 雪夜返乡:站台与行李
分类:情感共鸣 | 尺寸:1536×1024
Prompt
Snowy night train station homecoming scene. Warm yellow lamps, falling snow, gentle haze, subtle film grain and lens bloom. Travelers as back-view silhouettes with suitcases, red scarf accents. Nostalgic, warm yet bittersweet. No watermark, no text.宣发要点:
- 故事感强:适合做“春节叙事系列”的开篇或转折。
- 文案方向:回家、团圆、把祝福带回去。
08 极简祝福卡(留白版式)
分类:祝福模板 | 尺寸:1024×1536
Prompt
Minimal Chinese New Year greeting card template. Large blank rice-paper texture, subtle gold speckles, a refined red-gold seal emblem and a plum blossom branch. Corner Chinese knot ornament. Clean, modern, premium. No watermark, no readable text.宣发要点:
- 万能模板:直接叠祝福语/活动规则/二维码都好用。
- 品牌化:把印章换成你的 Logo 轮廓即可。
09 国潮瓷感头像(可裁切)
分类:头像资产 | 尺寸:1024×1024
Prompt
Chinese New Year avatar portrait, porcelain doll aesthetic with subtle kintsugi gold cracks. Red scarf with embroidered plum blossoms, elegant plum hair ornament, soft rice-paper background with gold dust. Centered composition for easy avatar crop. Smooth, premium, no watermark, no text.宣发要点:
- 易传播:头像是最低成本的社交裂变资产。
- 可做多款:同提示词换发饰/围巾纹样/配色即可出系列。
10 朋友圈九宫格(统一风格)
分类:社交裂变 | 尺寸:1024×1024
Prompt
Chinese New Year nine-grid collage style design (single image showing a 3x3 layout). Each tile contains a consistent flat red-gold element: lantern, plum blossom, fireworks, dumplings, paper-cut window, red envelope, lion dance icon, fu pattern, auspicious clouds. Minimal rice-paper background, clean grid, premium consistency. No watermark, no text.宣发要点:
- 裂变最强:九宫格“发朋友圈”天然占位。
- 一致性关键:固定色盘/纹理/线条粗细,系列感立刻出来。
11 贴春联:手作瞬间
分类:年味细节 | 尺寸:1024×1536
Prompt
Documentary photo of hands pasting red Spring Festival couplets on a wooden doorframe. Warm lantern light, shallow depth of field, visible wood texture and red Chinese knot decoration. Calligraphy ink strokes should be abstract/blurred (no readable characters). Cozy and authentic. No watermark.宣发要点:
- 生活化加分:比“摆拍海报”更像真实春节。
- 可做短视频:同主题非常适合做动效/镜头拆解。
12 烟花夜景:河面倒影
分类:城市庆典 | 尺寸:1536×1024
Prompt
Cinematic city fireworks night over a river. Skyline in the distance, colorful fireworks layers, soft haze and glow. Foreground people as silhouettes, red lantern accents on bridge, strong reflections on water. Elegant, high detail. No watermark, no text.宣发要点:
- 收官氛围:适合活动高潮或开奖当天的视觉。
- 适配广:任何品牌都能用的“城市春节”场景。
13 金箔瑞兽红包封面模板
分类:红包封面 | 尺寸:1024×1536
Prompt
Chinese New Year red envelope cover template. Deep red silk texture background with gold-foil embossed auspicious clouds and mythical beasts patterns (no readable text). Thin gold border, ornate corners, large clean blank area for copy. Premium commercial design, realistic materials. No watermark.宣发要点:
- 强转化入口:红包封面/封面图能直接带动私域分享。
- 可品牌化:把中间留白换成活动口号/二维码/小程序入口。
14 包饺子:过程感生活流
分类:内容种草 | 尺寸:1536×1024
Prompt
Documentary-style making dumplings at home. Wooden table with flour, rolling pins, stacks of wrappers, a tray of finished dumplings. Multiple hands shaping dumplings, warm indoor light, steam in background, shallow depth of field, realistic. No watermark, no text, no clear faces.宣发要点:
- 内容友好:适合做“教程/日常/幕后”的种草内容。
- 评论互动:可以引导讨论“你家饺子包法/蘸料/馅料”。
15 元宵花灯:水面莲花灯
分类:元宵高潮 | 尺寸:1536×1024
Prompt
Lantern Festival night river filled with floating lotus lanterns and warm reflections. Ancient stone bridge in the distance with crowd silhouettes, gentle fog, golden particles in the air, dreamy cinematic realism. No watermark, no text.宣发要点:
- 节后延续:把活动从“除夕 - 初五”延长到“元宵”,内容不断档。
- 氛围高级:非常适合做品牌“祝福收束”。
16 活动主视觉(大留白)
分类:终极 KV | 尺寸:1536×1024
Prompt
Minimal premium Chinese New Year campaign key visual template. Beige rice-paper texture with subtle gold dust, huge empty space for headline copy. Bottom-right elegant red-gold lanterns, plum blossoms and auspicious cloud elements. Clean, modern, commercial poster look. No watermark, no text.宣发要点:
- 万能承载:适配活动规则、倒计时、开奖、召回、战报。
- 统一品牌:后期只要固定字体与排版,就能做一整套物料。